Diploma in Retail Marketing
| Eligibility | Specialization | Admission Procedure | Fee/ month |
| 10th | *office Automation *Retail Management |
Candidate selected by group discussion | Rs8,000/ to 11,000/- |
*Admission fee & Examination fee are applicable for this course.
COURSE CURRICULUM
The Diploma in Retail Marketing is taught full time over one year and one year with internship. Specializations are given in Marketing, office automation. A twelve-month internship is provided in top companies between semesters 1 and 2. There are ONLY ONE EXAMS in this course. All assessments are done through the semester via assignments, presentations, group work and live projects. Learn more about our innovative teaching and assessment methods
Choose any eight subjects in both semesters
Semester I
– Business Communication
– Principles of Business Law
– Marketing Management (I)
– Principles and Practices of Management
– Organization Behavior
– Financial Accounting
– Quantitative Methods for Business Research
– Cost Management – Management Accounting
Semester II (Specializations)
Retail Marketing
– Strategic Marketing Management
– Value Added Marketing & Rural marketing
– International Marketing Management
– Marketing Communications & Social Media
– Sales Promotion, Sales Distribution & Sales Force Mgmt
– B2B markets, CRM
– Brand Management
– Retail Management
– Problem Based Reasoning & Learning – Live Project – III
ELIGIBILITY
- High School or above in any Discipline
SELECTION CRITERIA
- Management Aptitude Test)
• Micro Presentation
• Personal Interview
Diploma in Retail Marketing (DRM), 2-Year-Full Time